About

 

We’re personal stylists and we boost women’s confidence while saving them time and money.

How?

We teach women how to dress for their body types.

Why?

There’s a high cost to wearing clothes that don’t fit: it reinforces the 13 negative thoughts that women say about themselves daily. This limits their confidence and undermines their potential. It’s crazy to think something as seemingly trivial as clothing can do that, but it’s true.

That problem is easily solved with online personal shopping.

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We’ve been in business since 2011 and have styled CEOs, ladies who had the honor of ringing the bell for the New York Stock Exchange, dinner dates with Prime Minister Tony Blair, and busy working women like you. 

We’ve been featured in eHow.comHarrisburg MagazineIncrease My Small BusinessThe Fashion SpotThe LancastLancaster NewspapersProductive MagazineInternational Association of Female Entrepreneurs Online, and more.

Our unique strategies help women to:

  • realize there is no perfect body type
  • save time
  • improve comfort
  • boost confidence
    Client testimonies speak for themselves: Ruby, Inc.’s simple methods work.

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Ruby, Inc., has a great talent in helping others feel good about who they are. You will not be disappointed.” – Gail

I’m a creative person, but my outward appearance just didn’t reflect that. After the birth of my second child, I decided that my clothes had to match my personality. My not-so-inspired wardrobe kept feeding my insecurity and lack of confidence. I was ready to make a change. I’m not a khaki and polo shirt kind of girl. Jasmine helped me discover my own sense of style and adapt it to the cuts and colors that flattered my figure. It was a perfect marriage. My style continues to evolve, but I keep Jasmine’s wisdom in mind every time I pick up an article of clothing.” – Andrea B.

“Ruby, Inc. is extremely knowledgeable about their line of business. I learned a great deal about dressing properly for my body type which has increased my confidence. In addition, I was able to donate clothing and clean out my closet!!!” — JR

189 thoughts on “About

  1. Pingback: How to Begin to Develop Your Own Sense of Style | Ruby, Inc.

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  28. Kathy Dache says:

    Jasmine,What a great idea! We could all use some sound encouragement in the dressing room. It can really be a downer at times. I think this is brilliant! =)

  29. Pingback: See How Easily You Can Learn to Dress For Your Body Type | Ruby, Inc.

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  32. I walked out very confident yesterday as I ran out to do some errands. I kept going over the rules of dressing that Ruby, Inc.’s Jasmine Grimm taught me. I walked out and my hubby said, good job! Now, that made my day because usually, I have to ask him if I look right. Why is it so hard for me to grasp the fashion concept is beyond me, but I’m slowly getting there! I guess I never learned the art of it. I have always thought of dressing as a logical mathematical equation. Instead I should have embraced it as art. Thank goodness Ruby, Inc. exists!!

  33. Pingback: Before and After: See How Gina Got Rid of Her Unstylish Wardrobe Once and For All | Ruby, Inc.

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  35. Jasmine is drawing the beautiful woman out in each of her clients. American women have been manipulated by advertising and magazines to obsess over their looks–looks that don’t measure up to magazine covers. Not to mention the trickle down to teenage and tween-age girls.

    As a former outplacement consultant, I had to advise both my men and women clients regarding dress, and had Jasmine been available in the 1980s, she would have been a godsend.

    As a man, all I had to rely upon was Molloy’s Women’s Dress for Success. But not all women can wear the navy blue pinstripe skirt and jacket. Nor should they. Molloy is good–but Ruby’s better because Jasmine adds self-esteem to the combination.

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