How to Take a Small Business and Make a Huge Difference

Have you every heard the story about the starfish?

Now we’re not sure where this story originated but we’re attributing it to Andrew: Inside & Insights.

It goes:

While walking along a beach, an elderly gentleman saw someone in the distance leaning down, picking something up and throwing it into the ocean.

As he got closer, he noticed that the figure was that of a young man, picking up starfish one by one and tossing each one gently back into the water.

He came closer still and called out, “Good morning! May I ask what it is that you are doing?”

The young man paused, looked up, and replied “Throwing starfish into the ocean.”

The old man smiled, and said, “I must ask, then, why are you throwing starfish into the ocean?”

To this, the young man replied, “The sun is up and the tide is going out. If I don’t throw them in, they’ll die.”

Upon hearing this, the elderly observer commented, “But, young man, do you not realize that there are miles and miles of beach and there are starfish all along every mile? You can’t possibly make a difference!”

The young man listened politely. Then he bent down, picked up another starfish, threw it into the back into the ocean past the breaking waves and said, It made a difference for that one.

We decided to take that idea and apply it to everything we do at Ruby, Inc. So here’s a behind-the-scenes sneak peek at what we’ve been building for the past year.


For the past year, whenever our clients request a closet editing, which is where a personal stylist reviews our clients’ wardrobe and decides what to purge, what to have tailored and where they’ll need to splurge, their unneeded items have been donated to local charities or to Threadflip where they will be sold and the proceeds will be donated to style women in need.

Ruby, Inc. then partnered with That Shuu Girl Boutique and the owner, Nicole, does all of the work behind the scenes to give one young woman who has gone through tragedy a complete makeover with the funds used from Threadflip sales through Ruby, Inc.’s account.

As of this past week, Ruby, Inc. has received enough funds from the sales to style one young woman. In this process we hope to remind her that she is far greater and far more valuable than she realizes despite her adversity. We hope to make a difference to that one.

If you’d like to know more about this program, click here for more information to get involved.


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