Get Rid of Your Money Problems Once and For All [Infographic]

My Infographic

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We Made the Top 100 for the FedEx Small Business Plan Grant Competition

Picture 1Looks like we made the top 100 for the FedEx Small Business Plan Grant Competition!

We’ll know in January if we won. Keep your fingers crossed for us.



How to Unf**k Your Closet via Pinterest

So often out clients ask us how we whip through their closets so efficiently and totally rework their previous wardrobes. Now, if you want to try it yourself, you might find this blog post interesting. It’s called “How to Unf**k Your Closet.

Forgive the profanity. But it’s a useful flowchart.

Source: theberry.com via Jasmine on Pinterest


Not ready to do it yourself? No problem. Click here for more information.


Profanity and Humanistic Psychology Inspired by Pinterest

Carl Rogers, the greatest exponent of humanistic psychology once said:

Every human being, with no exception, for the mere fact to be it, is worthy of unconditional respect of everybody else; he deserves to esteem himself and to be esteemed.

Now this girl’s shirt, though profane,  embodies that sense of self-confidence in our opinion. And it’s confidence like this that we hope that women can wear in their hearts.


We work with women all the time who fixated on parts of their bodies that they believe are flawed and in turn they believe they’re somehow incapable of being valued. They say their breasts aren’t big enough or that their belly is flabby or that their rear end is too big, too flat or too something.

We don’t believe that. We believe your gorgeous and it’s just our job to show you.

Want to know how we do it? Click here to find out more.


Reader-Generated Content: How to Like What You See

Krystal said:

I saw this on Tumblr and thought that it had a lot to do with some stuff you were posting on Ruby, Inc.


Want more information on what we do at Ruby, Inc.? Click here to delve into it.



You’re Not Alone: How to Deal with Fat/Ugly Days

Face it. We all have what we call around here, “fat, ugly days.” You wake up and for no logical reason suddenly the exact same pair of pants that you wore last week that you swore made your butt look fabulous now make you feel totally insecure. These are the days when you put on 15 different outfits when you’re already running behind schedule and no matter what you try on nothing works.

Fat, ugly days.

Now from a pyschological standpoint, we at Ruby, Inc. have no clue what causes them to happen. We just know they’re common to women so you’re not alone.

But here’s what we do know. According to “The Spotlight Effect Revisited: Overestimating the Manifest Variability of Our Actions and Appearance” by Thomas Gilovich of Cornell University, Justin Kruger University of Illinois at Urbana–Champaign and Victoria Husted Medvec of Northwestern University, days when you don’t feel you look good contribute to social anxiety and gnawing regrets of inaction.

What bothers you is that you’re afraid others will notice and that’s what impacts your life. Why? Because your concerns are exaggerated.

According to the thesis:

It’s called the “spotlight effect,” or the tendency for people to believe that their actions and appearance are more likely to be noticed, judged, and remembered by others than is actually the case (Gilovich, Medvec, & Savitsky, 2000; Gilovich & Savitsky, 1999; Savitsky, Epley, & Gilovich, in press).

In one set of studies, for example, participants who were dressed in an embarrassing T-shirt walked in on a group of people who were filling out questionnaires. When later asked to estimate how many of those present noticed their shirt, they wildly overestimated.

This means it doesn’t exactly matter if people are looking at you and thinking that you’re not looking as gorgeous as ususual but the idea that you think they do leads to your anxiety and inaction.

So what workarounds can we offer for days when you just don’t feel your best?

Try leggings, aviators which are universally flattering, colorblocking to distract the eye from the parts that you’re already fixating on in your mind, maxi skirts, nude shoes to make your legs appear longer, peplums to give you an hour glass figure, a forgiving, loose fitting blouse, structured jackets and scarves to draw your eye upward.

Want more tips? Click here for more information.