It’s Been a Bangin’ Week for the Ruby, Inc. Crew

We’ve had a great week at Ruby, Inc. First, one of our fans shared this song with us and we’re going to pass it along to you, but first we want to give you the heads up that the material you’re about to hear is as funny and witty as it is peppered with mature language. Derik, thanks for supporting the Ruby, Inc. crew and egging us on with Macklemore & Ryan Lewis unleashing the amazing visuals with their comical yet catchy anthem “Thrift Shop” featuring Wanz.

Now that you’ve got that little ditty in your head, we’re going to share with you a little more fabulous news.

We’re heading out to Colorado the weekend of Oct. 19-21 and fingers crossed, we’re going to be pitching our business plan at the 2012 National Conference for the Business Plan Competition from the Entrepreneurial Bootcamp For Veterans with Disabilities Program from Syracuse University’s Whitman School of Business. (Go Orange!)

We’re competing for a combined $60,000 in prize money. Here’s how it works. First we’ll send in our business plan. Then, judges will narrow down the selection to a group of finalists and then on Oct. 20 if we get picked we’ll be able to give a 90-second elevator pitch to the judges for a chance at $5,000. Then the remaining folks will have the opportunity to do a 15 minute presentation and then it’ll be narrowed down again.

They’ve giving awards for Best Overall Venture, Special Categories and Pitch Plan Competition.

So here’s how this impacts you. If you’re a post 911 veteran or the spouse of one and entrepreneurship interests you, check out program here.

Then, this week we were interviewed for Harrisburg Magazine and the article is slated to run in December.

Keep a look out for the eHow videos (you can see the behind-the-scenes photos here and here) which are slated to launch in the coming weeks.

And don’t forget to check out our Threadflip store to shop for a good cause. You’ll be able to find high end labels at a fraction of the price and 100 percent of our sales through Threadflip will be used to dress women in need.

Want more information? Click here.


Ruby, Inc. Announces the Grand Opening of Our Threadflip Store

As of today you can now purchase items directly from the Ruby, Inc. space on the Threadflip site.

This means from now on you’ll be able to scour the web to find everything from vintage Louis Vuitton, Coach and more at deep discounts. With Ruby, Inc.’s spot, you’ll be able to turn your closet into a dynamic boutique at a fraction of the price. Best of all 100 percent of the proceeds we make from Threadflip will be used by Ruby, Inc. to style women in need.

Here’s how it works:

When you choose to discover closet editings a personal stylist reviews your wardrobe and decides what to purge, what to have tailored and where you’ll need to splurge.

Your unneeded items will be donated to local charities or to Threadflip where they will be sold and the proceeds will be donated to style women in need.

With closet editings, a personal stylist will create the looks from clothing you already have. There may be no need to spend additional money on fresh frocks. You may already have the perfect wardrobe hiding in your own closet. Your personal stylist will help you discover it by rethinking your garments. Finally, she’ll give you personal shopping list to help you fill in the items you may be missing.

This is the most popular choice for clients looking to stretch their dollars.

Curious what it’s like? View the video below to get a feel for Gina’s experience.

So let’s get started. Click here to explore our Threadflip site to purchase fabulous pieces at a fraction of the price.

Or click here to learn more about closet editings and their impact on real clients.


Trend Report: How to Make Cap-Toe Shoes

According to ShoeDazzle‘s Ashley Roberts, cap-toe shoes are all over the runway.

But we at Ruby, Inc. don’t believe you have to spend a fortune if you don’t have it for this latest trend.

We’ve combed the web and found a few ways that you can add your own personal touch to to your in-the-closet staples.

If you want to make your own, borrow this tutorial from Green Wedding Shoes called DIY: Neon Toe Shoes.

You’ll need:

  • Patent Pumps
  • Fluorescent Neon Spray Paint
  • Packing Tape
  • Old Towels

And if you click here you’ll learn how to go from this:

To this:

But you don’t have to stop there. While you’ve got out the spray paint, pop on over to Brit + Co. to learn how to color block your heels.

Add the following materials to the list above:

  • grocery bags
  • electrical tape
  • spray shellac

And you can go from this: To this:

While you’re on Brit‘s site, you can also learn how to deck out your pumps with:

  • Elmer’s clear glue
  • glitter
  • foam brush
  • painter’s tape
  • pumps

With a little paint and ingenuity you can make these little beauties right in the comfort of your own home:

Now we’re not saying you have to jazz up your shoes on your own.

If you’d rather go shopping with us and get a boost of self-confidence, find a good deal and score some new threads, click here for more information and in the meantime, have some fun playing around with your wardrobe compliments of the fabulous entrepreneurs at Brit + Co. and Green Wedding Shoes.


Once Upon a Time: A Guide to Shoes, Pants and 40 Ways to Tie Scarves

Once upon a time there was a young woman named You because of your beautiful face, hair and style. You love to look your best but you know it’s tough to challenging to advance in your career. You know you feel ignored and stereotyped and you know one day you’ll long to know the secrets to aging gracefully. One day You were in a pickle and needed something to wear to work. You came upon your closet and knocked on the door.

You: Hello! Is anyone home?

Narrator: No one answered because it’s your closet and you know it would totally creep you out of someone answered from inside. You opened the door.

You: What’s this? Whoever keeps clothes in here must have great taste. The shoes are fabulous. I wonder which pair I ought to wear to work.

Narrator: You took a look at all of the shoes before you and eyeballed the peep toe platform slingbacks.

You: Too hot.

Narrator: You picked up the kitten heel.

You: Too cold.

Narrator: You then manhandled the pointed toe pump.

You: Just right.

Narrator: You then decided it’s time to put on a pair of pants even though we all know it makes no sense to put on high heels and then slink around and try to slither in the pants but this is a fairy tail so I counting on the fact that you’ll just go with me and have a willful suspension of disbelief. You found three pairs of pants. You put on the khaki colored ones that hit just below your ankle according to the Corporette Guide to Hems.

You: Too short.

Narrator: You put on the log maroon colored, flared leg pants.

You: Too long.

Narrator: You held up the flared leg, wide leg, cropped leg pants and decided that no matter what you decided to wear that they’d all be…

You: Just right.

Narrator: You stood there for a few minutes before you realized you were shirtless but at least you were wearing a properly fitted bra…

You: Oops!

Narrator: You became very tired because trying on clothes can be exhausting and decided to head upstairs to find a bed to take a nap before work. Again, willing suspension of disbelief. Play along here. You decided that you wanted to pop on a scarf after you found a shirt. First, you tried on two, a green one and a purple one.

You: Too much.

Narrator: You went over to grab the double purple and maroon one.

You: Still too much.

Narrator: You went over and found a long silky white scarf in a high end brand.

You: Just right.

Narrator: You fell fast asleep. While You were sleeping your husband and kids came home and went walked around the house and saw the big mess that you left behind.

Daddy: Someone’s been wearing Mom butt pants but they left them behind.

Teenager: Someone’s been squeezing into my pants too.

Kid: Someone’s been wearing bad pants all along but I think they finally found ones that fit them.

Narrator: The three family members went to look around to find the creature that was in their house. They went into the living room.

Daddy: Someone’s been slinging shoes around this place.

Teenager: I thought they were supposed to be picking up my mess.

Kid: Someone’s not going off to work dressed in skanky shoes, so I guess we’re not going to have any more siblings.

Narrator: Then the three family members heard some snoring coming from upstairs. They went upstairs.

Dad: Someone’s been sleeping in my bed!

Teenager: If Mom doesn”t have to go to work then I don’t have to go to school.

Kid: Someone’s been sleeping in my bed and she’s still there!

Narrator: At that You woke up and looked at your family.


Narrator: You jumped up and ran out of the house as fast as she could so you wouldn’t have to clean up the mess. You ran all the way to work. And You forgot your makeup but at least everyone was complimenting you on your shoes and when you got home your husband realized just how tired you were and just how cute you looked so he made you dinner, cleaned up, rubbed your feet and put the kids to bed.

And they all lived happily ever after.

The end.


How to Style Your Clothes at Home

Our founder, Jasmine, loves Pinterest. You’re welcome to follow her boards here. Yesterday as she was jacking around on the Internet she found two stellar posts on there that she thought were quite useful to share.

The first is a simple diagram on how to roll jeans and which shoes to wear with which particular pant-leg style. You’re welcome to see the original pin here.

Once we realized the sheer genius of this post, we stumbled upon a stroke of serendipity. Much to our joy we learned that the ever-talented Mara Kofoed of Babble Voices posted “Tips from a J. Crew Personal Stylist.” In this post she teaches you how to roll a sleeve, how to roll a sleeve with a cardigan, how to wear a man’s sweater, when to wear nude or black shoes, how to wear an oversized belt, how to do a half tuck, how to wear double belts, and more.

Here are a few sneak preview images from the savvy post.

To learn how step by step how to style your clothes read the entire blog post here. 

And when you’re ready to beef up your style beyond belts, rolls and folds, click here to get in touch.


Milly by Michelle Smith: Kelly Kapowski Meets Google

The Milly by Michelle Smith collection at Mercedes Benz Fashion Week makes me think that this is what Kelly Kapowski would wear if she landed a job at Google. It’s neon, edgy, nerdy and wearable. We’re loving the snakeskin and fishnets.

Want to learn how to make these fresh designs work for you? Click here to learn more.
P.S. Oh and did you know Google was debuting their latest innovative gadget at Fashion Week? It’s called Glass.