Come Party with Us for a Good Cause

Phoenix Assistance Dogs Presents Puptoberfest 2012

Party animals, this night is for you.

Join us for Phoenix Assistance Dogs Presents Puptoberfest 2012, the coolest party in town for dog and charity lovers.

Date: Friday, Oct. 26 at 7 p.m. at Tellus 360, between Annie Baileys and the Marriott on East King Street in Lancaster, PA.

Regis­tration: Online through Event Brite

Festiv­ities: Ruby, Inc., Kiwi Marketing Group and more at Tellus 360 for a night of wine, food, beer and a silent auction and live music all to benefit Phoenix Assistance Dogs, an inspiring non-profit that that trains dogs to assist individuals with disabilities. Click here to attend the event.

Why? The founder Linzey Ziccola, is disabled, and suffers from spinal muscular atrophy, which confines her to wheelchair. This means she needs assistance with everything. At age 15, Linzey got her first service dog and it transformed her life and abilities. As a result she now trains, raises and transforms castaway critters into full-fledged service dogs for the disabled without any cost to the recipients. The organization is run entirely on donations from the community as well as volunteers. It’s estimated that upon graduation it costs nearly $40,000 per animal to make it through the program.

What’s in it for you: Food, wine, beer, live music and a silent auction and the knowledge that you’ll be a hero for charity just by coming to the party. Click here to attend the event. 

Curious what it takes to go from castaway critter to full-fledged service dog?

Click here to see the video in Youtube or see the embedded video below.

Now that you’re totally inspired, click here to attend our event.


Scientific Proof That Bad Hair Days Suck

Although it’s crazy to think, bad hair days actually have a huge impact on our lives.

But it’s not in the way you might think.

According to “The Spotlight Effect Revisited: Overestimating the Manifest Variability of Our Actions and Appearance” by Thomas Gilovich of Cornell University, Justin Kruger University of Illinois at Urbana–Champaign and Victoria Husted Medvec of Northwestern University, bad hair days contribute to social anxiety and gnawing regrets of inaction.


Here’s the down and dirty of it: The big deal with having a bad hair day isn’t that your hair magically behaves wildly one day and wrecks your life. Rather, what bothers you is that you’re afraid others will notice and that’s what impacts your life. Why? Because your concerns are exaggerated.

According to the thesis:

It’s called the “spotlight effect,” or the tendency for people to believe that their actions and appearance are more likely to be noticed, judged, and remembered by others than is actually the case (Gilovich, Medvec, & Savitsky, 2000; Gilovich & Savitsky, 1999; Savitsky, Epley, & Gilovich, in press).

In one set of studies, for example, participants who were dressed in an embarrassing T-shirt walked in on a group of people who were filling out questionnaires. When later asked to estimate how many of those present noticed their shirt, they wildly overestimated.

This means it doesn’t exactly matter if people see you looking goofy or not, but the idea that you think they do leads to your anxiety and inaction.

Now we know that dressing poorly directly impacts your work performance and people who don’t take pride in their appearance make $230,000 less in a lifetime than attractive workers and we know that it makes you feel anxious and less apt to take action so maybe it’s time to click here to work on your self-image. It just might pay off with a $230,000 raise in your lifetime and less anxiety in your life.


How Do You Find High-End Labels at Thrift Shops?

This past week we got a lot of feedback when our founder stumbled upon a Chanel scarf worth nearly $250 for a $1.99 at Goodwill. To be honest she felt like she was a thief because she found such a great piece at an astounding price.

But this isn’t the first designer piece that Jasmine found while thrifting. She has found numerous real Louis Vuitton bags, Chanel scarves, 7 for all Mankind and Citizens of Humanity jeans and Burberry purses and scarves.

So how does she do it? That’s the question she gets all the time. First, it’s all about luck. You’ve just got to stumble upon the right piece a the right time. But once you spot the piece, how do you know if it’s real or not?

The devil is in the details.

For example for Louis Vuitton bags, you’ve got to know a few key details:

Check out your bags on Louis Vuitton to make sure they were actually made. Then know the liner. There have never been brown suede linings.  A Speedy of any age should have brown cotton canvas lining. Make sure the logos line up. If not, it’s a knock off. Stitching should be even and regular. It should be made in USA, Spain, Germany and Italy if it’s 25 years old or younger.

For Chanel, you also need to know a few key details:

Chanel uses high quality calfskin not lambskin although they also use other fabrics. Know the bag you are trying to purchase and what it should be made of: calfskin or the Chanel caviar leather which is a pebble grain in the leather. Know what lining it should have. Chanel shopping bags are black with the word Chanel written across the front, nothing more, same for the dust bags  and boxes. Wallets and small leather goods do not come with dust bags, they are wrapped in black felt and placed in a Chanel box.

For Burberry, know these details:

Burberry Nova Check is symmetrical in handbags and leather goods and the pattern will always line up. The check has only three thick faint navy stripes crosshatching each other. In between the stripes, there is a white filling that is also faint. Also, the red thinner stripes cross exactly in the middle of the blue check.

The best way to point out a Burberry Font is through the serif on the Rs. The font is precise and can be seen specifically on buttons.

The Equestrian Knight logo should be precise and defined.

For vintage dresses:

Eighties dresses are often pawned off as 50s-era dresses. Here’s how to tell the difference: pre-1950s vintage clothing should have metal zips and fastenings rather than plastic. Hems should be hand sewn. The piece shouldn’t be made of nylon or polyester as they didn’t have that in the 50s and it shouldn’t have care instructions unless it’s post 60s.

So the next time you go thrifting, keep in mind these few details and you too just might stumble upon a $245 find for the price of a pack of gum.

Want help thrifting? Click here for more information.



‘Do You Have Any Dresses For Girls Who Eat Sandwiches?’

Our founder, Jasmine, along with her pal, Mandy head to the mall this past week in search of a sexy dress.

This statement has a lot of errors in it.

First, you’ve got to define sexy. Typically Jasmine thinks sexy constitutes classic dresses with chic embellishments but this time she wanted to find something extraordinary. Something unusual. Something outside of her comfort zone.

Second, Mandy believes anything with glitter constitutes sex appeal.

Third, Jasmine knows what cuts work for her body type and yet she decided to throw all caution to the wind just to see how well the rules for dressing for her body type work.

Fourthly, Jasmine has absolutely no trouble finding clothes that suit her at Goodwill so she had a lot of trouble stomaching spending hundreds of dollars on a skimpy little ensemble.

So we’re sure you can see where this is going.

There they are at the mall. They’ve combed through racks of rack embellishments at Victoria’s Secret, they’ve manhandled mesh dresses at Charlotte Russe, and plundered the sale section at Bon Ton.

They’ve found nothing.

And suddenly Jasmine understands why women start to feel desperate and hopeless in the mall. If you don’t know the rules for your body type, and you don’t know how to define what’s age appropriate and what’s sexy as opposed to slutty, how will you ever find a perfect dress in a sea of choices?

Continuing to break all the rules, they waltz into the final store. They won’t name it; as they don’t want to rake a brand through the coals but they start picking up all sorts of skimpy ensembles. There are cat suits to be found, deep V neck dresses, glitter here there and everywhere and Hervé Léger bandage dress knock-offs at a tenth of the price.

But there was one detail that jumped out in the ladies’ minds. No matter where in the store the ladies scoured, they couldn’t find any dresses that were larger than a small. This was a bit disconcerting.

“Excuse me, miss,” Jasmine said to the sales associate. “Do you have any sizes in here for women who eat sandwiches?”

“You mean larger sizes?”


“Oh, we’d have to special order them from another store. We only carry up to mediums and all of our clothing is cut small.”

“So, how does anyone buy anything in here?” Jasmine asked.

“Regardless of their sizes, they just squeeze into the dresses.”

They squeeze into the dresses. They spend hundreds of dollars on clothing that doesn’t fit. They pour themselves into sausage casings and wear clothes cut so tightly that it can cause infections.

Why? Why do women do this? It makes no sense.

Continuing the experiment, Jasmine grabbed a couple of frocks and headed over to the dressing room. Each one she squeezed into fit more poorly than the next. The sales associate asked Jasmine if she’d black, mile high heels to complete the look.

Sure. Why not?

Jasmine parades around in front of Mandy and they both laugh at the ridiculousness of it all. She looks akin to Disney Fantasia‘s Dance of the Hippopotamus. Cue the music.

“You know, if I didn’t have any confidence this would completely wreck my self-esteem,” said Jasmine.

And that’s when this all made sense. It made sense why women get frustrated when they go shopping. They have too many choices and not enough guidance. They don’t know what rules work for their body types. They don’t know the difference between sexy and slutty. And when they want to find something that fits, they’re told that their contemporaries just squeeze into something far too small. No wonder women struggle with self-image and lack of confidence.

No wonder women, according to Glamor magazine 75 percent of women surveyed felt they were too fat, and more than 60 percent said they were dissatisfied with or ashamed of their stomach, hips and thighs. No wonder 97 percent of them admit to having at least one ‘I hate my body moment’ every day. And no wonder they have at least 13 brutal thoughts about their bodies daily.

Want to know how Jasmine and Mandy defined a healthy body in spite of squeezing into ill-fitting glittery dresses and toppling over in high heels?

They laughed, grabbed a coffee and talked about what their bodies can do. They talked about how they’re amazing in that they can give birth, do a real naked choke in jiu-jitsu, disable an armed gunman through Krav maga or that they can work hard to provide for their families. They laughed over their scars, their stretch marks and their curvy butts. Why? Because they’re friends and they have healthy self-images and a strong support system of people who love them regardless of how they look in ill-fitting clothing experiments.

And they know that according to Glamor magazine:

  • 75 percent of women surveyed said professional achievements make them feel better about their body.
  • 96 percent of women surveyed said they like their body more with exercise and
  • 95 percent of women said getting compliments from other women makes them feel better about their shape.

So if you’re feeling like a proverbial hippo in a tutu like Jasmine did the other day, know that there’s nothing wrong with your body. You’re just squeezing into clothes that aren’t cut or sized for your body type.

You’re smart, sexy and if you’re lacking a little confidence, we can help you with that.

Click here to get started.


Ruby, Inc. Featured in Increase My Small Business Podcast

Ruby, Inc. recently did an interview with Mark Stowers of Increase My Small Business.

Click here to listen all about:

The Entrepreneurial Boot Camp for Veterans with Disabilities
• Platform development
• Using social media to generate leads
• E-mail marketing
• Using HARO to drive business
• Non profits as advertising
• “The Female Economy” in the Harvard Business Review
• Personal style and
• Being an under 30 business leader

Then listen to the second podcast on citizen journalism and it’s role in small business development here.