Exclusive eHow.com Behind-the-Scenes Shooting

This weekend we had the honor of shooting a series of videos for eHow.com. Demand Studios handpicked our founder, Jasmine, to be their resident style expert so we linked up with That Shuu Girl Boutique and Sonata 7 Studios to film a series of videos for the major website. Take a look at the behind-the-scenes shots.

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Ruby, Inc. Featured in The Fashion Spot

Now you’ve read about the numerous fashion blunders of some of the Ruby, Inc. crew. like the blunder involving splitting a dress clean up the back to the shoulder blades or the time Jasmine went to gymnastics in a skimpy little ensemble. We’ve made so many fabulous mistakes in our past that we were recently featured in The Fashion Spot.

Check out our latest bit of press entitled “Twenty-somethings Fess Up To Their Most Embarrassing Teenage Fashion Moments.”

Read. Laugh. And take comfort in the fact that we all make mistakes now and again.

Most of all don’t let your blunders your confidence.

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Who Else Wants to be an Internet Star?

The Ruby, Inc. crew has some exciting news. Last month eHow.com picked our founder Jasmine to be their online style guru. This is great news for you because during the coming months we’ll be releasing a series of videos educating you on:

• What is semi-formal clothing
• How you can alter clothes for fuller figures
• How to find colors that look great with brown eyes and blonde hair
• How you can dress up slouchy boots
• How you can dress for an internship
• How to dress up a jean jacket
• How you can dress stylishly for an interview
• How you can be stylish at weddings
• How to to jazz up tennis shoes and t-shirts
• How to wear a wrap dress with boots
• How 20-something job seekers can dress for interviews
• How to be trendy in your 20s

And more.

You’ll have tons of free content at your disposal to help you boost your confidence, save you time and money and teach you how to dress for your body type.

This weekend our fabulous summer assistant Jenna along with stellar local filmmaker DJ Soto will be meeting up with Jasmine at the ever-adorable That Shuu Girl Boutique at 147 East King Street in Lancaster to put together the videos.

Stop by to check out the filming behind the scenes and use this coupon to save 10 percent in the store.

Want to chat with Jasmine? She’ll be busy filming on that day so reach out to her today to schedule a time to chat.

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Ruby, Inc. Published in The Entrepreneur Review

Much to our surprise Google Alerts notified the team here that our founder, Jasmine, was published in The Entrepreneur Review today in a post entitled “Resourceful Entrepreneur Jasmine Grimm.”

The blog scours the Internet to find out what drives entrepreneurs to pursue their business ventures. They explore factors like passion, creativity, and luck and they highlight the motivations behind some of today’s most interesting business ideas.

Click here to read the post.




Ruby, Inc. Was Featured in MO Today

Today MO released a story on Ruby, Inc. and founder Jasmine Grimm’s experience with the Entrepreneurial Bootcamp for Veterans with Disabilities Family Program.

The biggest takeaway Jasmine gathered from the EBV experience was:

“If we could build a business in a week, what couldn’t we do?”

Click here to read the story in MO.

MO is a publication dedicated to interviewing entrepreneurs from all walks, across all industries, and from around the world. They focus on entrepreneur’s habits and methods; what makes them tick. M.O. is the abbreviation for Modus Operandi or Method of Operating and the publication interviews entrepreneurs like Gary Vaynerchuk of Vayner Media to learn about their methods and to share their strategies and business philosophies with their readers.

Click here to read the story in MO.