Case Study

Case Study: 60-Year-Old Retiree Learns the Secret to Aging Gracefully

The Challenge

Can a 60-year-old retired school counselor learn the secrets to aging gracefully?

Vivien Gurrera, a 60-year-old retired school counselor, longed to learn to dress for her body type and refine her sense of style. Could a personal stylist meet her needs so Guerra could dress age appropriate, find a bra that best suited her body, save money and find age appropriate items?

Results: Guerra Saved Money While Purchasing Multiple Age Appropriate Items

Per the client’s request, Guerra went with Ruby, Inc. to Goodwill Industries and Victoria’s Secret. First, Guerra was fitted by a fit specialist and learned that she had been wearing the wrong size bra. Guerra isn’t an anomaly. More than 80 percent of women are wearing the wrong size bra. According to “Five Signs You’re Wearing the Wrong Bra Size,” Tracy M. Pfeifer, M.D., a board-certified plastic surgeon in New York City, this is a problem because not only does it look poorly under clothing but it also contributes to chronic headaches, back pain, tingling in the arms, restricted breathing, abrasions, rashes and breast pain, especially during exercise.

Guerra was unaware that it the following problems were occurring, they were signs of an ill-fitted bra:

  • She did not know that if her breasts spill over the top or sides of her bra, it’s indicative that she’d need to go up a band and/or cup size.
  • She didn’t know that if the cups were wrinkling or puckering, she’d need to choose a smaller size.
  • She didn’t know that a bra should fit snugly and that if it creeps up in the back, trade it in for one with a tighter band
  • She didn’t know  that the underwire should be against the body
  • Finally she didn’t know that if the straps dig deep into the flesh, try a style with wider straps and get a different cup size

Guerra bought two well fitted bras from Victoria’s Secret, one in beige and the other in black to go with all of her garments as well as multiple garments from Goodwill Industries.

Guerra learned that certain cuts are designed to flatter certain body types. She learned to appreciate that if garments were unflattering it wasn’t that her body was flawed but that the clothing wasn’t cut for her particular body.

Guerra is a 60-something retiree who wanted to find clothing that covered her stomach and colors that accentuated her skin tone. She aimed for a classic style with bohemian elements so that she could be classic yet not conservative. She learned to shop for colors like pewter, black brown, stone, black, cream, camel, light peach, deep peach, salmon, tomato red, mahogany, true red, terracotta, rust, aubergine, yellow gold, mustard, moss, olive, lime, bronze, emerald green, hot turquoise, Chinese blue, pine, navy, teal, and purple because she has a vivid and warm coloring.

Guerra learned that since she was in her 60s that she should opt for classic cut dresses, try a top that’s eye catching, select softer skirts, and make one accessory or jacket a statement piece. She learned to look for rich fabrics at Goodwill Industries as well as look for metallic items, brocade, and other luxe items.

She didn’t feel embarrassed by the process and was excited to purchase new bras and colors that flattered her skin tone.

The following are the results of the shopping expedition:
• Guerra purchased two bras that worked for her body type
• She found multiple shirts in classic shapes that worked for her style
• She found a luxe coat in moss that complemented her skin tone

Lessons Learned

• It’s not hard to see the appeal of a classic, age-appropriate style. It gives women a timeless, graceful elegance
• It’s important to put a personal twist on a classic style. Guerra learned to look for items that she wouldn’t normally choose because she knew what worked for her body type
Guerra learned to look for higher end items to look more lady-like and polished
• A good bra is critical to developing a lady-like look
Going in with a game plan saves money
• Colors are an essential element of style


• Style boosts a retiree’s confidence
It doesn’t take a lot of money to develop style
• Retirees can learn the secrets to dressing age appropriate
• Shopping with a personal stylist at Ruby, Inc. makes women realize that fit, color and finding age appropriate items are critical for developing personal style
• Money spent up front on a personal stylist saves money long term
• Shopping with a personal stylist is a confidence booster
• Personal stylists are, for the client, a well-valued investment that a woman can make in herself

Ruby, Inc.’s teachings help retirees break through barriers that stop them from believing that her worth is far above rubies


One thought on “Case Study: 60-Year-Old Retiree Learns the Secret to Aging Gracefully

  1. Pingback: How to Feel Beautiful in the Dressing Room | Ruby, Inc.

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